Ⅱ-3) Sound
Sound Marketing
Sound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves people's heart depending on melody or rhythm.
This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Ot
market late in the growth stage, they can get sufficient market share of the game by using their brand value and characters that are familiar to customers. Which game would you buy when there are two golf games one is “Mario Golf” with your favorite Super Mario and the other is “Someone’s Golf” published by some company you’ve never seen. The answer is obvious. In the stage of maturit
? Marketing Strategy
Sports Marketing
SNS Marketing
Character Marketing
Examples of Failure
? Sports Marketing
- 올림픽과 월드컵은 「코카-콜라」사와 오랜 동안 지속된 파트너쉽을 통해 발전해왔음
- 마케팅/홍보 전과정을 통해 스포츠를 주제로한 시너지 효과 창출
- 올림픽의 세계적인 후원사
- 월드컵 공식후원업체로
market can be briefly separated into 4-person families and single person families.
(4) Market Targeting
Since Korea's population is about 47,900,000 and the number of households are 1,438,000(surveyed in 2003) there are about 3.345 person for a family. So if the general family is consisted of 4 persons than about 22% of the households, 3,150,000 live alone.
(5) Characters of The Consumer
strategy
1) Character Marketing: 10대 타겟층이 친근하게 느끼는 새로운 캐릭터를 개발 활용
2) Viral Marketing: Target들의 online Communication에서 자연스럽게 노출될 수 있는 각종 온라인 컨텐츠 개발 및 활용
3) Internet Marketing: TVC를 비롯한 기존 4대 매체 대신 인터넷 만을 이용하는 인터넷 마케팅 전개
Characters of Bulgogibrothers
1) Standardization, popularization, industrialization of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make
characteristics, Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’, ‘BOTTLE jean’, ‘AndZ by JUNG YOON KI’, ‘AndZ JINA’, ‘David Mayer’, etc. for meeting consumer’s
which is sudden.
Northwest bringing up for discussion case it shows the climate which it constructs and the south-east vice- Caribbean Sea coast shows a tropical climate.
National character
Passionate
‘Today’ is important : enjoy oneself today
Optimistic, hopeful -> rate of saving is low
Relation of family is strong
Warm hearted , Open mind
Sociality is very good, like to talk
marketing straregies
1. cafeteria style
As our group briefly said in the positioning section, we target POPEYES as a new culture place like Starbucks. At the same time, this positioning of cafeteria style restaurant becomes marketing strategies of POPEYES. There are 2 explanations for why positioning can be the powerful marketing strategies to increase the market share.
Firstly, there's